Give each page a purpose
A page should help someone understand, decide or act. Start by identifying the questions a visitor needs answered. Organise content around those questions, and make the next step clear without overwhelming the page with competing calls to action.
Think beyond the submission
A contact form is part of a wider process. Decide who receives an enquiry, what information they need and how they will follow up. A well-designed handoff is as important as the form itself.
Make improvement a habit
Review the experience on different devices. Read actual enquiries and listen for recurring questions. Use that evidence to improve content and remove friction over time.